Papa John's UK ramps up customer loyalty program

Discussion in 'Other Loyalty Programs' started by sobore, Feb 26, 2013.  |  Print Topic

  1. sobore
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    sobore Gold Member

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    Papa John's is heavily investing in its Papa Rewards loyalty program in the United Kingdom, including through a new four-week "customer acquisition program" boosted by more TV advertising.

    According to The Drum, the company will give away free pizzas to customers who order during designated periods for a two-week timeframe. Papa John's plans to give away about 250,000 pizzas.

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