Official Announcement: Starwood Announces SPG Pro with effect from October 15, 2014 onwards

Discussion in 'Starwood | Preferred Guest' started by SPG Champion 2, Sep 3, 2014.  |  Print Topic

  1. SPG Champion 2

    SPG Champion 2 Official Representative

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    Dear members,

    Today is an exciting day for the SPG program and our B2B customers. We are officially announcing SPG® Pro, a new loyalty offering for meeting and travel professionals that will go into effect starting October 15, 2014. With the October launch of SPG Pro, we’re combining the best of our existing B2B programs: Starwood Preferred Planner, Starchoice, and StarwoodPro (to be retired as they currently exist) into one integrated program for customers such as meeting planners and leisure travel professionals. For the first time, we’re leveraging the power of SPG to recognize and reward all qualified business, both personal and professional.

    The benefits of SPG Pro include the following:

    · 1 Starpoint for every US$3 of eligible group revenue spent on meetings and events - up to 20,000 Starpoints® per contract. Accredited travel professionals will also earn on the travel they book for others. Starpoint-earning gets richer with elite status.
    · 1 eligible night toward elite status for every 20 consumed group room nights, up to a maximum of 20 eligible nights per contract. Accredited travel professionals will also earn towards elite status for the room nights they book for others.
    · Access to ProLearning modules, where you can experience our brands and hotel portfolio to help you make informed decisions.
    · New account management tools so you can track your meetings and bookings, check your earnings and follow your elite progress.
    · And of course, the opportunity to take advantage of SPG’s best in class redemption options — Free Night Awards and Award Flights without blackout dates, exclusive experiences with SPG Moments, and so much more.​

    Plus, SPG Pro benefits combine with what you earn for your personal stays, which means you earn rewards even faster.

    Members who may not be meeting planners or travel professionals can also earn rewards for planning meetings and events with us. Any SPG member who books an eligible event is eligible to receive Starpoints and elite credit as outlined above.

    Visit to enroll or review all the details regarding the changes, including a full list of FAQ’s. Starting October 15, 2014, all of the new information will be on

    If you have additional comments or questions, us Lurkers are here to help.

    Best regards,

    Christopher Carman
    Social Media Specialist
    Starwood Hotels & Resorts Worldwide
    Counsellor, Sammich, uggboy and 3 others like this.
  2. SPG Champion 3
    Original Member

    SPG Champion 3 Official Representative

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    SPG Pro is here.

    As of today, October 15, 2014, SPG Pro is officially launched. This new program combines the power of SPG with the best of our heritage B2B programs (Starwood Preferred Planner, Starchoice and StarwoodPro), into a brand new offering for meeting and travel professionals. Learn more at

    And while you’re there, check out all the other enhancements launching today: a brand new homepage and site navigation, a new redemption experience, including a redesigned SPG Moments site, and the debut of SPG Preferences which allows you more choices to customize your stays. Check out our other Milepoint threads with specifics on these exciting enhancements.

    Best regards,

    Alice Kons
    Social Media Specialist
    Starwood Hotels & Resorts Worldwide

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