NY Times: Frequent-Flier Mile Awards That Have Little to Do With Flights

Discussion in 'LoyaltyMatch' started by @LoyaltyMatch, Feb 1, 2011.

  1. In today's New York Times, Michell Higgins evaluates non-flight alternatives from various frequent flier reward programs. LoyaltyMatch was interviewed for this article.

    Tom O’Toole, chief operating officer of Mileage Plus Holdings for United, states "“We study intensively what travelers want in a loyalty program, and travelers told us they want to be able to use their miles.” A logical statement given a recent frequent flier insight report by Colinson Latitude titled Redemption Opportunities, indicates customers who engage with a redemption offer are more loyal to the core program.

    Alternative awards offer a new outlet for fliers fed up with the lack of free seats, states Tim Winship editor at large for SmarterTravel.com. With members from over 100 countries LoyaltyMatch.com has become the alternative rewards destination site for travelers looking to search, discover and connect. Mr. Winship has profiled LoyaltyMatch.com and stated it could be the next big thing.

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