I know nonrevs aren't the most popular folks here, but it's news nonetheless. Starting with 2014, UA will introduce a new "Primary Friend" pass rider category which will board with the same priority as the employee. This is different from the current "Enrolled Friend" which boards with the standard seniority / family priority when traveling with a buddy pass. This is good for employees as it allows them to have two enrolled friends with one boarding with higher priority, or the standard one plus allotment of buddy passes. This shouldn't really matter much to the regular crowd as NRSAs obviously only fly when there's room and they're at the very bottom of the list for upgrades.