New Midscale Hotel Brand From Hilton

Discussion in 'Hilton | HHonors' started by uggboy, Jul 31, 2015.  |  Print Topic

  1. uggboy
    Original Member

    uggboy Gold Member

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    New Midscale Hotel Brand From Hilton

     
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  2. edekba

    edekba Gold Member

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    talk about diversification. They're trying to be Marriott with a gazillion brands now
     
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  3. Abidjan

    Abidjan Silver Member

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    agreed, this is a head-scratcher - - doesn't HGI fill this space, already?
     
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  4. vickers

    vickers Gold Member

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    I dont think any Hampton Inn I have stayed at would be considered “upper midscale”. I wonder what this new brand will be comparable to...
     
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  5. uggboy
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    uggboy Gold Member

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    ....maybe the new brand will go against Holiday Inn Express?
     
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  6. vickers

    vickers Gold Member

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    I guess its all subjective and depends on the condition and age of the properties. I would rate many Holiday Inn Express properties better than Hampton and Fairfield Inns.
     
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  7. uggboy
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    uggboy Gold Member

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    Hilton is looking for a new brand, I 'm looking forward to hear from them what they mean by that and what a new brand can offer Hilton guests in the future.

    Having said this, Mr. Nassetta is looking for a brand which is actually cheaper per night than existing Hampton properties: [We will have to wait and see which kinds of properties can offer this and how this correlates against the competition in the "budget" market or as marketers like to call it the "value-conscious market"]

     
    Last edited: Jul 31, 2015
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  8. chitownflyer
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    chitownflyer Silver Member

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    I look forward to the opportunity to stay at a Curio hotel. I'd like to try the Curio Hamburg Reichshof.
     
  9. nacho

    nacho Silver Member

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    Tried my first Hampton in the UK and I'll take this hotel instead of any HIX I have stayed at.
     
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