New Loyalty Program Options: Fighter Jet Rides and Beyond

Discussion in 'General Discussion | Travel' started by sobore, Jun 24, 2012.  |  Print Topic

  1. sobore
    Original Member

    sobore Gold Member

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    Hotels are expanding their loyalty programs and making it easier to use points not only for rooms, but also on a wide array of experiences, merchandise and entertainment.
    Fighter jet ride, anyone?

    Here's a round-up of some of the most unique items:

    Global Hotel Alliance's 14 brands include Kempinski, Omni and Anantara. Its 2-year-old GHA Discovery loyalty program offers more than 700 cultural experiences worldwide in addition to free room nights or upgrades. This program is popular with road warriors who want an authentic local experience, but only have a limited amount of time in their destination. For example, you can take a 2-hour private salsa dancing lesson at a top Los Angeles club, enjoy a day at the races in Malmo, Sweden, or go behind the scenes at a traditional Thai puppet show. Experiences get more exclusive depending what level of the three-tiered program you qualify for.

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