New Executive Club/Avios Program Designed By Virgin Atlantic

Discussion in 'British Airways | Executive Club' started by Peter49, Nov 17, 2011.  |  Print Topic

  1. Not really, but the marketing management at British Airways must be in denial if they believe anyone other than their most frequent and most infrequent clients will remain loyal to British Airways. Beginning November 16th, the miles required for travel on long haul flights between North America/Asia, North America/Africa, Europe/Asia, Europe/Africa have, literally, doubled or tripled for all classes of service. It's no wonder why British Airways will no longer provide a chart of required miles between areas of the world. Most Executive Club members viewing such a chart would immediately choose a new airline to fly with and/or cut their British Airways/Chase Visa card in half. British Airways has also introduced fuel surcharges and other fees on all One World partner flights. Most stop overs have been eliminated. In summary, the Executive Club loyalty program has gone from being one of the best programs in the airline industry to THE worse program. British Airways management must believe that its Executive Club is a magnet for fools. Only a fool or someone who had more Avios miles than he or she knew what to do with would remain loyal to the Executive Club. As more and more Executive Club members become aware of the new high mielage requirements, passengers loyal to One World will join or increase their participation in American's Aadvantage Program and/or will further appreciate just outstanding and fair United Airlines and its Star Alliance partners are to its loyalty program members. Indeed, even Delta's much criticized Sky Miles program puts the Executive Club to shame. Support the Star Aliiance where the meaning of the word "loyalty" is still understood and appreciated. Those British Airways management team members might also consider Star Alliance since they will all be looking for a new job when British Airways' most senior management begins to see the inevitable decline in Executive Club membership and the loss of revenue from Chase and from passengers who have chosen to fly with a competing airline.
     
    smh88 likes this.
  2. kyunbit
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    kyunbit Silver Member

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    2 points bother me most.

    1. You have to pay double miles even if you have to take an involuntary connection. (not even stopover)

    2. You have to pay inflated fuel surcharges even for airlines that don't charge YQ!

    without these, the program still could have made sense to some.
     
  3. Globaliser
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    Globaliser Silver Member

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    I think this must take the award for the comedy post of the week.
    If you think that BA desperately needs BAEC members who are in it just for the benefits that they can get from Chase cards, which will be cut up in a strop and ditched just because of the small number of significant changes to BAEC this week, or the associated revenue from Chase, you have a wildly over-inflated sense of the importance of such members. Chase and these passengers are, at most, peripheral and marginal revenue which it's nice for the airline to have, but which is not vital for its survival. And, of course, if Chase cardholders start to take the airline for a ride by over-exploiting anomalies in award pricing - well, what do you expect?

    Remember, the vast majority of BAEC customers are, at worst, a little worse off now - and some are rather better off than they were last week.

    So, bye! Enjoy flying those airlines that many BAEC members would try to pay good money to avoid!
     
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  4. ossipago

    ossipago Silver Member

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    "Small number of significant changes"? Ahem ...
     
  5. craz
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    craz Silver Member

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    all I wil say is I was able yesterday to book a PHL-MIA for 15k on AA and AA wanted 25k, BA also said I was entitled to 2 bags @ 51 lbs each w/o being a OW elite that willsave a person alot of $$ as well

    the key is to fly short haul non-stop flights and in the NY area there are tons
     
  6. ossipago

    ossipago Silver Member

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    The problem is that many people think short-haul nonstops provide poor mile value, since they tend to be fairly inexpensive anyways (especially if booked in advance). I image PHL-MIA can be found for $160-200 RT, which puts a 15K roundtrip redemption at only 1-1.3 cpm.
     
  7. mtkeller
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    mtkeller Silver Member

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    As a solo traveller, I'm inclined to agree. However, imagine you're trying to get a family of four somewhere for vacation. That $800 you save in exchange for 60K Avios could get a lot more vacation.
     
  8. ossipago

    ossipago Silver Member

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    Yeah, but you could get even more vacation out of it by redeeming more miles for long-haul.
     
  9. mtkeller
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    mtkeller Silver Member

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    Some people get way too fixated on cpm. A lot of families would have a hard time paying for hotel and other things for a vacation to a long-haul destination, plus it's probably something most kids wouldn't appreciate until they get to be teenagers. I see it this way: typical family saving up for a vacation with a target of, let's say, $3000. Five day vacation, flights at $250, hotel at $200/night, food and miscellaneous at $200/day. (This doesn't fit my travel patterns, so numbers are made up, but should help illustrate.) If you free up $1000 of the budget using 15K Avios per person r/t, you're talking another two days vacation and some change to do some extra things. Yes, that's only 1.6cpm, but what will the kids enjoy more, a couple more days at the destination (and a vacation more often, since the 60K points can be accrued faster than what the points for long-haul will require) or hours stuffed in an aluminum tube in a premium cabin where the other passengers resent their presence?

    Put another way, a cpm analysis only makes sense if you could/would pay cash for the ticket. Otherwise, book an award that makes you happy and you feel gives good value. We all value different things and have different amounts of money, so don't write off what works for others as an awful use of points.
     
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  10. ossipago

    ossipago Silver Member

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    I didn't mean to say it was awful, just not ideal. Put another way, you're spending the assets anyways - thinking of miles as freebies that allow you to stretch your vacation budget is just sleight-of-hand, considering that next time, you'll have to pay more.
     
  11. Globaliser
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    Globaliser Silver Member

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    That's exactly what's happened.

    The big complaints are pretty much all from the people whose only or main interest in BAEC was in the things that have been significantly changed.

    The typical BAEC member has been only slightly affected, and in some cases for the better - just for a start, look at all those who are now Bronze but would previously have been condemned to being Blue for ever.
     
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  12. ossipago

    ossipago Silver Member

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    Of course that's the case. The people who are most affected (negatively) are always going to be the ones that complain the most.

    That doesn't change the fact that BA has made massive across-the-board changes to mile redemption. Yes, it improves things for some people. So does inflation. That doesn't mean inflation hasn't happened or that overall it is a good thing.
     
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  13. Globaliser
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    Globaliser Silver Member

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    Never mind not changing anything, that's not even a fact.
     

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