Not really, but the marketing management at British Airways must be in denial if they believe anyone other than their most frequent and most infrequent clients will remain loyal to British Airways. Beginning November 16th, the miles required for travel on long haul flights between North America/Asia, North America/Africa, Europe/Asia, Europe/Africa have, literally, doubled or tripled for all classes of service. It's no wonder why British Airways will no longer provide a chart of required miles between areas of the world. Most Executive Club members viewing such a chart would immediately choose a new airline to fly with and/or cut their British Airways/Chase Visa card in half. British Airways has also introduced fuel surcharges and other fees on all One World partner flights. Most stop overs have been eliminated. In summary, the Executive Club loyalty program has gone from being one of the best programs in the airline industry to THE worse program. British Airways management must believe that its Executive Club is a magnet for fools. Only a fool or someone who had more Avios miles than he or she knew what to do with would remain loyal to the Executive Club. As more and more Executive Club members become aware of the new high mielage requirements, passengers loyal to One World will join or increase their participation in American's Aadvantage Program and/or will further appreciate just outstanding and fair United Airlines and its Star Alliance partners are to its loyalty program members. Indeed, even Delta's much criticized Sky Miles program puts the Executive Club to shame. Support the Star Aliiance where the meaning of the word "loyalty" is still understood and appreciated. Those British Airways management team members might also consider Star Alliance since they will all be looking for a new job when British Airways' most senior management begins to see the inevitable decline in Executive Club membership and the loss of revenue from Chase and from passengers who have chosen to fly with a competing airline.