Personally, a complete marketing campaign failure. Whats the point of it? Once again falling into the stereotype of image is everything and substance is nothing. but .. you decide. http://www.letsdojapan.com/#en
As a long-term resident of Japan, frequent traveller, and ANA Plat, I have to say... ... very poor effort
As a red passport carrying citizen, an ex husband to a JAL FA, currently dating an ANA CA, lifetime *G, and a former airline exec, I was upset, shocked and thought.. well, since ANA is already known to have the arrogance and mentality of the "old JAL" may as well let em be. Glad that they dont hide the fact they are lame too. Almost as arrogant and bad as "we fly first"
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