I've been an AMEX account holder for close to a decade now. Green, Blue, SPG, Hilton, Gold.. I've had various cards over the years, and I put between 50k to 80k on my various cards a year. I know, peanuts to some, but still... I'm the typical AMEX card holder... good credit, pay on time, loyal, etc. As everyone knows, the MR has taken some big hits with major partners leaving, or being devalued. And the recent additions of Virgin/Choice dont cut it for most of us. Adding a partner like AA or US Airways is pretty much a pipe dream. My $175 Gold card renewal fee is due in 3 months. I've transferred almost all my MR points out. And I'm wavering on renewing for the first time in years. If Amex is listening, there is one partner who may be within reach that would keep me loyal to Amex: Alaska Airlines. Alaska pretty much partners with every major US carrier. And many international partners. Reward availability is generally pretty good. Their CS is (in my experience) top notch. More importantly, they are not partnered with Chase (who pretty much requires exclusivity it seems), but with BofA (who doesnt, at least it seems, see: Hawaiian and Virgin which issue their card through BofA, but are an MR partner). So Amex, if you are listening... please make an effort to add AS as a transfer option for MR. I really dont want to jump ship, but if you are asking me to pay $175 a year, I need to make sure the value is there for me. Adding AS would go a very long way in keeping me (and I suspect many others) as happy and satisfied card holders. That is all.