My impression is that other airlines usually treat UA gold, platinum and 1K members the same, since the label on the boarding pass simply says "UA*G" but I have, in fact, received VIP treatment on a number of recent Asiana flights, including one upgrade to Business class (SGN to ICN), and on others, the chief purser coming directly to me after I get seated to greet me. On today's flight, I was also offered an exit row rather than my earlier assigned seat further back in the plane. Has anyone else using Asiana or another Star Alliance partner notice something similar to this? Hey, I'm not complaining. I love it!!