More travelers turn to flash sales for bargains

Discussion in 'General Discussion | Travel' started by uggboy, Sep 7, 2011.  |  Print Topic

  1. uggboy
    Original Member

    uggboy Gold Member

    Likes Received:
    Status Points:
    More travelers turn to flash sales for bargains;)

    MIAMI • As the general manager of the new Hotel Breakwater on crowded South Beach, Axel Gasser is eager to drive traffic to his 100-room property.

    That's why he and his staff are turning to the latest travel fad: Flash sales — short-term sales lasting from a few hours to a couple of weeks that help hoteliers and airlines fill unbooked space at deeply discounted rates.
    "We have to give a higher discount than we like to do, but the exposure is just absolutely tremendous," said Gasser, whose hotel recently picked up more than 500 room nights from a quick sale on a few websites. "It's a good investment to get the maximum exposure."

    Research shows that travelers are motivated by deals: 20 percent of leisure travelers bought some kind of travel service as a result of a flash sale or time-sensitive offer received by email from a provider such as a hotel or airline, according to the Ypartnership/Harrison Group 2011 Portrait of American Travelers. Fewer booked through private-sale sites such as SniqueAway (7 percent) or a collective buying site such as LivingSocial Escapes (8 percent), the survey showed.
    JohnDeere19 likes this.

Share This Page