Mobile Tools for Biz Travel Fail Usability Test

Discussion in 'Travel Technology' started by sobore, May 23, 2013.  |  Print Topic

  1. sobore
    Original Member

    sobore Gold Member

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    Don’t take this personally, but the mobile website you or your TMC created for corporate travelers sucks. It’s old, it’s stodgy. It doesn’t give travelers the info they need in a format they can use easily. And it doesn’t look or function like the mobile sites they use for leisure travel. No wonder so many of your road warriors would rather book anywhere else!

    That’s the gist of a PhoCusWright webinar earlier this month on “The Traveler’s Appetite for Ancillary Products.” The real topic was the shift in travel booking, not just from desktop and laptop to mobile devices, but from smartphones to tablets – and how to create mobile sites that attract customers time and again.

    One message was clear: Business travel mobile sites that can’t compete with their leisure-oriented competitors will continue to lose influence and bookings in the corporate market.

    “It is leisure travel providers that have mostly innovated and set the standard when shopping and purchasing travel,” PhoCusWright principal analyst Douglas Quinby told Travel Market Report. “Business travel solution providers have typically been playing catch-up, and poorly at that.

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