Mobile devices help hotel guests book best rates

Discussion in 'Travel Technology' started by sobore, Dec 20, 2012.

  1. sobore
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    sobore Gold Member

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    An increase in e-marketing by hotels boosted leisure bookings worldwide by 5.7% year-on-year during November, reports Pegasus Solutions.

    The growth followed an increase of 9.2% in October.

    In North America alone, where November heralds the start of the holiday travel season, leisure bookings were up 6.6% year-on-year.

    Leisure rates on the global level were 0.6% higher than in November 2011, while North America saw a rise of 2.8%.

    ‘Our hotel clients are harnessing the power of e-marketing to drive bookings through mobile this holiday season,’ said David Millili, Pegasus Solutions chief executive.
    ‘People are away from their office and their desktops, but they’re still accessing email on handheld devices. This means guests can take advantage of seasonal rates, or make plans for special events directly from the hotel’s branded communication, which links directly to the booking page.’

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