Microtel Inn & Suites by Wyndham Launches Rebranding Strategy

Discussion in 'Other Hotel Programs' started by sobore, Apr 4, 2012.  |  Print Topic

  1. sobore
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    sobore Gold Member

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    Today at the second global Wyndham Hotel Group conference in Las Vegas, the Microtel Inn & Suites by Wyndham® brand, recently tagged with the “by Wyndham” designation, announced its rebranding strategy designed to grow awareness and drive business to franchisees.

    At the heart of the plan is a new multi-channel marketing campaign with a streamlined and “design-focused” look. All of the creative, ranging from property collateral to online advertising and television spots, highlights a single, key differentiator for the brand: that every Microtel hotel was designed and built from day one to be a Microtel hotel and nothing else.


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