McMenamins first Etix client to launch loyalty program powered by LoyaltyMatch

Discussion in 'LoyaltyMatch' started by @LoyaltyMatch, Oct 31, 2014.  |  Print Topic

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    "Join The Band" will reward fans at historic music venues Crystal Ballroom and Lola's Room

    The first Etix client to take advantage of the partnership with LoyaltyMatch is McMenamins Inc., the family-owned operator of Portland, Oregon's historic Crystal Ballroom and Lola's Room concert venues and more than 50 other pubs, breweries, hotels and music clubs in Washington and Oregon. This week McMenamins launched Join The Band, a loyalty program that will reward ticket buyers and concert goers with points that can be redeemed for merchandise, special events and experiences found nowhere else.

    It costs nothing to Join The Band and members will collect points for joining, when they purchase tickets, at shows and when they get active on social media. New rewards, new ways to earn points and exclusive member benefits will be added each month. McMenamins created Join The Band working with LoyaltyMatch and Etix, the largest independent ticketing company in North America.

    Founded by brothers Mike and Brian, and respected for re-imagining historic buildings, McMenamins began as a single neighborhood pub in 1983 and today includes seven Washington state locations and 45 Oregon properties, 18 of which are on the National Register of Historic Places.

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