McDonald’s Testing Rewards Program For Customers Using Mobile Devices

Discussion in 'Other Loyalty Programs' started by sobore, Oct 2, 2013.  |  Print Topic

  1. sobore
    Original Member

    sobore Gold Member

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    http://consumerist.com/2013/10/01/m...s-program-for-customers-using-mobile-devices/

    The only reward you earned in the past for chowing down on McDonald’s food was perhaps the self-congratulations awarded for satisfying a craving, or accomplishing your personal french fry consumption quota. McDonald’s might change that soon, with a new loyalty program its testing that would reward customers using mobile devices at its restaurants.

    Testing is underway for the electronics loyalty program in around 570 locations in the U.S., reports Bloomberg, as part of an effort to get its hooks into that oh-so-valuable millennials. This, on the heels of Mickey D’s news that it would be trying out mobile payments to woo that very same group.
    A mobile solutions marketer has rolled out the application in 420 stores so far, which reward customers with prizes like free food or other deals once they’ve scanned an item’s QR code with their phone.

    Read More: http://consumerist.com/2013/10/01/m...s-program-for-customers-using-mobile-devices/
     
  2. mht_flyer
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    mht_flyer Gold Member

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    Wonder what the elite levels would be.... :)
     
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  3. clscholes

    clscholes Silver Member

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    Hamburglar--Entry Level
    Ronald McDonald--Mid-tier
    Big Mac--Premium Level
     
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  4. SuperKirby

    SuperKirby Gold Member

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    McGangbang -- By Invitation Only.
     
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  5. sicemdawgs

    sicemdawgs Silver Member

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    Gastrointestinal issues-Entry Level
    Hardened Arteries-Mid-tier
    Angioplasty and Stents-Premium Level
     
  6. clscholes

    clscholes Silver Member

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    Pretty sure that is the mcRib level...where every other body part has had failure...;)
     
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  7. SuperKirby

    SuperKirby Gold Member

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    Lol. The McRib is great, but the McGangbang is much more rare. Although I must say every where I visit the workers all know it, even the retired elder workers - I'm lovin' it...
     
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  8. mhoeffner

    mhoeffner Active Member

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    I saw lots of these in Kuala Lumpur:

    (adjust the URL since I'm not allowed to post one yet)

    www mcdonalds com ph/home/featured/drive-thru_vip
     
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  9. Espan

    Espan Silver Member

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    Will there be a Chase, Citi or Barclay's branded card?
     
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  10. vickers

    vickers Gold Member

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    I already gain 10 pounds during Monopoly!
     
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  11. SuperKirby

    SuperKirby Gold Member

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    Haha I felt the same.
     
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  12. KENNECTED
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    KENNECTED Silver Member

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    Oh lawd. These people will use their mobile device, then go thru the drive thru.

    Just what over weight america needs!
     
    Last edited: Oct 8, 2013
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