Marriott to offer free WiFi for all members

Discussion in 'Marriott | Rewards' started by bigx0, Oct 30, 2014.  |  Print Topic

  1. bigx0

    bigx0 Gold Member

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  2. NYCUA1K

    NYCUA1K Gold Member

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    With a caveat: only when the booking is done through Marriott...
     
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  3. Espan

    Espan Silver Member

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    Boy that's long overdue...
     
  4. Wandering Aramean
    Original Member

    Wandering Aramean Gold Member

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    The requirement to book at Marriott to get the benefit makes sense if you look at it from the hotels' perspective. They desperately want to get travelers booking direct rather than through OTAs but they struggle to do so. They started taking away benefits from brand-loyal members (i.e. no points earning or status benefits for 3rd party bookings) and managed to move that chunk of traffic but it had no impact on the more price-sensitive or brand-agnostic customers. And they were arguably losing business by not offering free wifi. Now they can say, "Just shop with us and you'll get the wifi for free" and that solves the lost business aspect of things.

    And they no longer have to pay the OTA commissions which quite likely were much higher than what they'll lose in incremental revenue on the wifi fees.
     
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  5. bigx0

    bigx0 Gold Member

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    Sort of makes sense but I would think the price-sensitive or brand-agnostic people just stay at a Fairfield or Hampton where WiFi is already free anyhow.
     
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  6. Wandering Aramean
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    Wandering Aramean Gold Member

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    Depends on a variety of factors, including what hotels are available at the location and what the rates are.

    Either way this is another means to draw bookings away from OTAs and into direct channels. And the hotels desperately want that as much as they can get it.
     
  7. HaveMilesWillTravel
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    HaveMilesWillTravel Gold Member

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    Since a lot of corporate travelers are not booking through "Marriott.com, Marriott’s mobile app, 1-800 MARRIOTT, or through a Marriott hotel", will they be charged? Or will it be the same arrangement as for points/status credit earnings where corporate bookings are counted as eligible?
     
  8. Espan

    Espan Silver Member

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    I wonder about award bookings. Even read the T&C...

    Oddly a bunch of their Vail properties opted out...
     
  9. Wandering Aramean
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    Wandering Aramean Gold Member

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    Most corporate portals are considered direct bookings for things like this. They also generally don't provide the higher commission payout so it makes sense.
     
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  10. NYCUA1K

    NYCUA1K Gold Member

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