Marketing suggestion for Co/United

Discussion in 'United Airlines | MileagePlus' started by Ygor, Nov 23, 2011.  |  Print Topic

  1. Ygor
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    Ygor Gold Member

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    It boggles my mind this has never been done before, but why wouldn't UA/CO put a BF seat in the airport lobbies at each of their hubs? Many more people would be more likely to spend some cash on a BF seat if they got to try it out, like when you go to Brookstone you get to try one of their massage chairs. A few years ago, on my young and gullible years, I upgraded on PEK-EWR because I had a last minute B fare (no copay for a B fare at that time). And when I called to upgrade, I was still unsure if I should burn 25k miles to move up to BF. :eek: All I had seen at that point were the FC seats on domestic aircraft, and they were nice, but when you are 25 and dumb, you think "eh I can handle it". Curiosity and jet lag got the best of me, and I pulled the trigger.

    Well, when I pushed the seat buttons and the seat just kept on reclining and reclining, it felt like the moment when I first took off the training wheels off my bike when I was 7 or so. I had NO idea those damn things went all the way to flat. It was like being a kid all over again.

    I don't care how many adds they put up, or how many posters they print showing lie flat seats. Until you try one out, you really have no idea how bitching those seats are.
     
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  2. Flyer1976
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    Flyer1976 Gold Member

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    I'm with you...maybe they could even charge 1,000 UACO Miles to give it a try or $9.99 at teh Hubs...
     
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  3. Wandering Aramean
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    Wandering Aramean Gold Member

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    I know that they do have a demo pair they can take out for marketing events and such so it is possible. And UA already has an E+ demo in ORD if not other locations. Seems like a good way to make people more aware.

    That said, the seats are pretty fragile and I can imagine there would be maintenance issues.
     
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  4. Infinite1K
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    Infinite1K Silver Member

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    United also has an E+ display at BOS.

    The displays could be like the ones that BA has at JFK where you can see what the seats/space looks like, but it is roped off, so you wouldn't have the wear/tear issue.
     
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  5. Lufthansa Flyer
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    Lufthansa Flyer Gold Member

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    Agreed. AC did that at SMD3 and several people said that based on that display, they would try flying AC next ime. Whether or not they were just being polite at the time remains to be seen.
     
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  6. ssullivan
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    ssullivan Gold Member

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    Years ago, CO did do this at IAH. They had a set of BF seats in the 1990s on display in Terminal C for several years, back when the product was available only on the DC-10 and 747 fleet.
     
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  7. Scottrick
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    Scottrick Gold Member

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    The differences in product quality between airplane models as well as between flights of different length (for domestic routes, where I never know what kind of meal I'll get) is the biggest problem in my opinion. I don't like paying for an upgrade with miles or cash when what I get could change at the last minute.
     
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  8. 2wheels

    2wheels Silver Member

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    I have taken 2 European trips on AC just because I knew what I would be sitting in. So yeah, it worked :)
     
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  9. HeathrowGuy
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    HeathrowGuy Gold Member

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    Product harmonization is behind schedule, big time.
     
  10. meFIRST

    meFIRST Silver Member

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    This would likely only attract flyertalkers, who are interested in airplane seat porn. To post on their facebook pages, flickr sites, and god forbid, blogs, hawking the "Chase United Mileage Plus Explorer Card"

    Watch out for those pics!

    Real business travelers know that the New United Business Class seat is the best."suitedreams" Designed from the ground up by Daniel Weil, of Pentagram Architects, to be a machine for travelling, "for travelling comfort"

    Granted its narrow (but aren't all fully flats narrow)?.

    The BusinessFirst seat is a stock redesigned seat, to fit CO's existing planes and seat maps.
    A nice compromise, in my opinion, to keep the current density of the planes.
     
  11. Ygor
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    Ygor Gold Member

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    A roped off display is better than no display. That along with pictures or a detailed description of a sample menu, would not be too bad either. When I tell friends who aren't flyers about things like the sunday cart, or the grape and cheese cart with port wine, the always go "woah, that's awesome."

    Most people don't really know what goes on upfront.

    Also, I wonder if you can substitute motors and controls for more rugged parts a demo seat so that they can take the abuse? Weight is not an issue in this case.

    I wholeheartedly disagree. There are plenty of people who travel and would have the cash to buy up front, but don't. You have to entice these people somehow. I will give a perfect example. My mom. She has the means to buy BF on her 2 -3 long haul trips she does every year. She never has. I keep joking with her that the moment she tries one of those seats, she will be hooked for life. But if you don't know what you are missing, you don't miss it.

    And as far as the united seat, vs. the co seat, all I hear are comments about how the UA seat feel like a coffin because it is so narrow. But I will let people who have more experience with both BF and UA seats comment. I have only flown on BF.
     
  12. Lufthansa Flyer
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    Lufthansa Flyer Gold Member

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    Sometimes though its the Chase Sapphire Preferred...... :D
     
  13. NYCUA1K

    NYCUA1K Gold Member

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    I think that this gets it backwards. The flyertalker-type is a savvy traveler who probably already knows about BF seats that lie flat or are rear-facing. A demo piece of the type proposed would likely attract mostly folks with dough who have never heard of 'seat guru'...
     
  14. ssullivan
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    ssullivan Gold Member

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    I've flown both, quite a few times. I prefer the CO BF seat to the UA C seat, but both are nice. I just find I have a bit more space in the CO version of that seat, and I prefer the layout of things like the power port in the CO seat. It's also nice to have all seats forward-facing, and the seat configuration in CO BF is better, IMO, than the UA configuration (CO BF 777 2-2-2 is far better than UA's 2-4-2, and 767 configuration of 2-1-2 on CO is roomier than UA's 2-2-2).

    And, yes, UA F has a better seat than CO BF. But, we're comparing international business class seats, not international business to international first.
     
  15. meFIRST

    meFIRST Silver Member

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    I always go for the rear facing. I got hooked on it when BA launched club world in the 90s.
    I don't understand why people don't like the rear facing. Other than take off (which allows me to be superman) and landing (ditto) there is no difference.

    In fact rear facing allows me a different perspective of the cabin.

    The 767 version of the CO seat affords a little bit more space than the 777 version, which is way narrow.
     
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  16. meFIRST

    meFIRST Silver Member

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    Most flyetalkers I know are too cheap to pay for Business First seats, and are more than likely to hassle the gate agent for a free upgrade.:p

    The demo unit, (at the gate) will more than likely add fuel to the airline seat porn facebook collection
     
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  17. Flyer1976
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    Flyer1976 Gold Member

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    Amen...
     
  18. meFIRST

    meFIRST Silver Member

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    The funny thing is, I wish I was kidding. I'm not.
     
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  19. HaveMilesWillTravel
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    HaveMilesWillTravel Gold Member

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    You mean, like UA showing me the "new" international premium seats when offering me an upgrade for cash on a domestic Airbus? ;)

    Same here. I love flying backwards!
     
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  20. Scottrick
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    Scottrick Gold Member

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    Not only that, but the worry that the new seats are available when I book the upgrade, but the plane later gets switched out with the old seats, which I may not have been willing to pay for.
     
  21. EWR764
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    EWR764 Silver Member

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    Fortunately this is still the case.
     
  22. Wandering Aramean
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    Wandering Aramean Gold Member

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    Indeed, though the B fares on the CO side rose in price to match their UA brethren. Quite unfortunate.
     
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  23. EWR764
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    EWR764 Silver Member

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    Sadly true. ~$1200 (very often less) transpacific B fares from EWR were relatively easy to find, now you're lucky to snag a W fare at those prices.

    This was a worst-of-both outcome: UA's B fare pricing with CO's high mileage requirements to upgrade them. At least UA's old B fares had reduced mileage for upgrades. :(
     
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  24. HeathrowGuy
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    HeathrowGuy Gold Member

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    Indeed, pre-merger CO often undercharged domestic and international travelers on higher-end fare buckets who have now proven willing to pay significantly more money. The introduction of UA pricing philosophies has contributed many millions to the bottom line even during these early days of the merger.
     
  25. EWR764
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    EWR764 Silver Member

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    I certainly can't argue with that, although the cheapskate inside of me bemoans the loss of those easy 150% runs. ;)
     

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