Magnuson Hotels launches ‘low cost brand you can bank on’ ad campaign

Discussion in 'Other Hotel Programs' started by sobore, Mar 1, 2013.  |  Print Topic

  1. sobore
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    sobore Gold Member

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    http://www.traveldailynews.com/news/article/53572/magnuson-hotels-launches-lsquo-low-cost

    Magnuson Hotels released a new ad campaign called "the low cost brand you can bank on."

    As the company nears its 100th branded North American hotel, Magnuson Hotels reports nearly 3/4 of a Billion Dollars in bank loans have been made to hotels carrying the Magnuson low cost brands.

    For hotel owners faced with continued tight hotel lending, the ads state.

    "Here’s a secret on how to finance your hotel. Inform your banker that over 3/4 of a $Billion in bank approved loans have been made to Magnuson Hotels’ low cost brands. There’s no faster way to profitability than eliminating excessive top-line franchise fees that make up about 1/3 of your total operating costs."

    Read More: http://www.traveldailynews.com/news/article/53572/magnuson-hotels-launches-lsquo-low-cost
     
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  2. mrredskin
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    mrredskin Gold Member

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    i've seen these switchovers. they're usually the dumps of properties other brands don't want. an old HoJo in knoxville was converted to one. they slapped a vinyl Magnuson sign over the HoJo sign and called it a day. did that to another local one, too
     
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  3. sobore
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    sobore Gold Member

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    [​IMG]
    Maybe their next slogan can be "No one was ever killed here, have a safe stay"
     
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