Lufthansa Launches "Blue Legends" To Reward Passengers

Discussion in 'Miles & More | Lufthansa, SWISS, Austrian/Partners' started by Lufthansa Flyer, Jun 28, 2012.  |  Print Topic

  1. Lufthansa Flyer
    Original Member

    Lufthansa Flyer Gold Member

    Messages:
    23,970
    Likes Received:
    43,968
    Status Points:
    19,995
    Lufthansa went live with a new social media based app that rewards Lufthansa flyers with coupons, badges, and promotional opportunities when they use foursquare to check in with the Lufthansa based opportunities. I posted more details and the relevant links on my website tonight.

    I had the opportunity to see a preview of this a few weeks ago while in Frankfurt, and I think its a great way to get passengers to increase their interactions.
     
    aptraveler and uggboy like this.
  2. HaveMilesWillTravel
    Original Member

    HaveMilesWillTravel Gold Member

    Messages:
    12,504
    Likes Received:
    20,199
    Status Points:
    16,520
    Uhh... badges!

    Sorry, topguest gives me 50 miles for checkins. I am not going to give away my (fake) location for badges.
     
    uggboy and Lufthansa Flyer like this.
  3. Lufthansa Flyer
    Original Member

    Lufthansa Flyer Gold Member

    Messages:
    23,970
    Likes Received:
    43,968
    Status Points:
    19,995
    With Blue Legends there will be more tangible surprises. Better than badges! :)

    The LH program seems fairly bullet proof against fake locations! ;)
     
    uggboy likes this.
  4. HaveMilesWillTravel
    Original Member

    HaveMilesWillTravel Gold Member

    Messages:
    12,504
    Likes Received:
    20,199
    Status Points:
    16,520
    Such as?
     
    uggboy likes this.
  5. Lufthansa Flyer
    Original Member

    Lufthansa Flyer Gold Member

    Messages:
    23,970
    Likes Received:
    43,968
    Status Points:
    19,995
    There are a variety of plans in place. It certainly goes beyond a simple badge to show off to your friends. Sorry that I cant offer more. :)
     
    uggboy likes this.
  6. viguera
    Original Member

    viguera Gold Member

    Messages:
    4,737
    Likes Received:
    6,913
    Status Points:
    4,745
    Reminds me of what Accor is doing with that LeClub Places thing... or Topguest, to an extent.
     
    Lufthansa Flyer and uggboy like this.
  7. TRAVELSIG
    Original Member

    TRAVELSIG Gold Member

    Messages:
    3,942
    Likes Received:
    5,509
    Status Points:
    4,145
    Why on earth would I check in with anyone to get a badge from Lufthansa? Who is coming up with these ideas?
     
  8. HaveMilesWillTravel
    Original Member

    HaveMilesWillTravel Gold Member

    Messages:
    12,504
    Likes Received:
    20,199
    Status Points:
    16,520
    You just don't get social media :D
     
    From NYC, DCA1K and aptraveler like this.
  9. Lufthansa Flyer
    Original Member

    Lufthansa Flyer Gold Member

    Messages:
    23,970
    Likes Received:
    43,968
    Status Points:
    19,995
    Its not for everyone...dont worry you dont have to try any of it. But apparently their focus group suggests that thousands of others would participate....
     
  10. Lufthansa Flyer
    Original Member

    Lufthansa Flyer Gold Member

    Messages:
    23,970
    Likes Received:
    43,968
    Status Points:
    19,995
    I updated my write up on Blue Legends to include images of sample badges, etc that I rec'd from a contact in FRA. you can click the original link at the top of this thread to see the look of it.
     
  11. Lufthansa Flyer
    Original Member

    Lufthansa Flyer Gold Member

    Messages:
    23,970
    Likes Received:
    43,968
    Status Points:
    19,995
    one of my favorites was the United check in. 50 miles every time you "checked in" from a US airport served by UA
     
  12. DCA1K

    DCA1K Silver Member

    Messages:
    73
    Likes Received:
    90
    Status Points:
    320
    I would; but then again I am a badge whore.
     
    Lufthansa Flyer likes this.
  13. HaveMilesWillTravel
    Original Member

    HaveMilesWillTravel Gold Member

    Messages:
    12,504
    Likes Received:
    20,199
    Status Points:
    16,520
    I prefer to limit my whoring to useful things :)
     
    DCA1K likes this.

Share This Page