LoyaltyMatch Powering Innovative Attendee Experience For New Festival

Discussion in 'LoyaltyMatch' started by @LoyaltyMatch, Dec 19, 2014.  |  Print Topic

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    Major new festival to offer cutting-edge LoyaltyMatch built Digital Passport​

    Working with Rockhouse Partners, the Nashville-based, technology-driven marketing agency, LoyaltyMatch will provide the platform for an innovative attendee experience at the inaugural Frontstretch Fest.

    Rockhouse Partners created the Frontstretch Fest as a Southern celebration of horse racing, quality bourbon, craft beer and artisanal food. Attendees will record their celebratory journey using the LoyaltyMatch developed Frontstretch Fest Digital Passports.
    The event series will kick off as the official infield affair of the 64th annual Stoneybrook Steeplechase at Carolina Horse Park in Raeford, N.C. on April 4, 2015. Then, on May 2, 2015, Frontstretch Fest will serve as the world's largest Kentucky Derby viewing party at the Nashville Farmers' Market in Nashville, Tenn.

    Fans can register before or during the events for Frontstretch Fest Digital Passports to record their tasting experiences. As fans approach participating on-site food and drink vendors, they can have their digital passport scanned and take notes about each sample. Their passport will update in real-time to indicate which vendors they've sampled. At the end of the event, fans can send themselves a copy of their passport with notes.
    The Frontstretch Fest Digital Passport also creates added value for food and drink vendors by providing them the opportunity for post-event engagement with fans who sampled their products.


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