LoyaltyMatch OnDemand Powers 9:30 Club’s Loyalty Program To More Than 10,000 Members In First...

Discussion in 'LoyaltyMatch' started by @LoyaltyMatch, Apr 25, 2013.  |  Print Topic

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    “Friends With Benefits” is the first entertainment venue loyalty program of its kind and is adding an average of 200 members a day

    Kitchener, Ont. – April 25, 2013 – LoyaltyMatch Inc, the loyalty and engagement-computing company, announced today that “Friends With Benefits” (FWB), the loyalty program that LoyaltyMatch OnDemand powers for the 9:30 Club, has generated more than 10,000 members in the 90 days since the program’s launch.

    The 9:30 Club is owned by I.M.P., Inc., one of the largest independent concert promoters in the U.S. I.M.P. also operates Merriweather Post Pavilion, the nationally renowned amphitheater located between Washington, DC and Baltimore, MD. FWB points and benefits apply to both venues.

    Since its launch in January “Friends With Benefits” has:

    • Generated more than 10,000 members and is adding an average of 200 members each day;
    • Seen more than 100,000 points accumulated by members since launch;
    • Awarded points to members for almost 10,000 ticket purchases.
    FWB members earn points with the purchase of tickets, refreshments and merchandise, at the 9:30 Club and Merriweather, as well as by engaging in social media around the shows or checking in with the FWB app. The points can be redeemed for tickets, merchandise and refreshments.

    “Friends With Benefits”, which is likely the first program of its kind for an entertainment venue, certainly of its size and stature, has proven that even great locations such as 9:30 Club -- already the most attended club of its size in the world -- can generate even greater customer loyalty with an outstanding program, creative marketing and a strong platform to support it,” said president and CEO of LoyaltyMatch Inc., Brad Ball.

    To provide the features that the 9:30 Club wanted, LoyaltyMatch had to integrate into its OnDemand platform the point-of-sale transactions for food and beverage from two POS vendors, social media including Twitter and Facebook and referral interactions and mobile check ins at the club using a mobile app built by LoyaltyMatch. In addition the program was linked with a web-based ticketing company making LoyaltyMatch the first loyalty program platform to be integrated with a ticketing company.

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