Loyalty360 Spotlights Etix-LoyaltyMatch Partnership

Discussion in 'LoyaltyMatch' started by @LoyaltyMatch, Sep 12, 2014.  |  Print Topic

  1. Etix Deepens Commitment to Customers with LoyaltyMatch Partnership
    By: Jim Tierney, Loyalty360

    Etix, the largest independent ticketing company in North America, will partner with LoyaltyMatch, which is a leading developer of loyalty program platforms for entertainment venues. The partnership will allow all of Etix's client venues to create and manage their own loyalty programs and learn more about their customers. Etix provides web-based ticketing services for the entertainment, travel, and sports industries, processing more than 50 million tickets per year in 40 countries. Michael Reklis, Director of Sales, Music Venues, Etix participated in an engaging Q&A with Loyalty360 to discuss his company's new partnership.

    Q. What factors prompted Etix to partner with LoyaltyMatch and what are your goals for this partnership?

    A. Like many of our endeavors, the pursuit of a loyalty partner was a client-driven initiative. Many of our clients had expressed an interest in offering a loyalty program to their customers, so we decided that it would be smarter to find a company to partner with rather than try to develop a product from scratch. After researching several potential partners, we decided that LoyaltyMatch provided the best solution for our diverse client base. Now our clients can set up their own custom loyalty programs whether they are a performing arts center, casino, professional sports team, music club, arena, festival, or any of the other many industries that Etix services. At the end of the day, we are providing a very valuable solution for our clients that will help them develop stronger relationships with their most valuable customers.

    See what else Michael had to say about customer experience and loyalty here: Loyalty360 Q & A.


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