Loyalty Traveler - OTAs gain hotel booking market share in 2013. Why?

Discussion in 'Blogstand' started by BoardingArea, Dec 5, 2013.  |  Print Topic

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    Online travel agencies, companies like Expedia and Priceline, increased their market share of hotel bookings in 2013. OTA bookings increased 13.6% in Q3 2013 compared to Q3 2012. Hotel brand website bookings increased 5.3% in Q3 2013. I understand the value of an OTA when booking a non-brand hotel,...
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