Loyalty Traveler - Crowne Plaza brand weeding 10% of hotels to fight deficiency attention...

Discussion in 'Blogstand' started by BoardingArea, Nov 6, 2012.

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    Crowne Plaza as a hotel brand has a guest image problem. IHG executives cited 9,000 deficiencies in the Crowne Plaza brand in their plan to reimage the brand within the upscale market segment. Crowne Plaza has about 390 hotels. In the first half of 2012 Crowne Plaza shed 16 hotels and plans to...
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