Loyalty Traveler - Beyond Points – The New Identity of Hilton HHonors

Discussion in 'Blogstand' started by BoardingArea, Mar 17, 2011.  |  Print Topic

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    Hilton HHonors has something to say to its loyalty members. The HHonors hotel loyalty program wants to de-emphasize points and focus on travel experiences as it markets ten different hotel brands with a more singular global identity in a new $25 million global PR campaign. I respect the concept of...
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