Loyalty Programs: Are More People Turning to Them or Leaving Them?

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    According to new research recently released from InterContinental Hotels Group, 62 percent of global travelers said that “it felt like a dream come true when redeeming points from their loyalty program all in one go.” As a result, 65 percent of them are increasingly turning to loyalty programs to help fund their holidays, with 37 percent — or one in three — even organizing an entire holiday with points alone. The results of this research from InterContinental Hotels Group seem to conflict with an article by Christopher Elliott, who stated that business travelers are leaving frequent travel loyalty programs “after years of putting up with blackout dates, broken promises and bait-and-switch games.” Elliott reported in the article that... The post Loyalty Programs: Are More People Turning to Them or Leaving Them? appeared first on The Gate.

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