Loyalty Program Spotlight- JetBlue

Discussion in 'JetBlue | TrueBlue' started by UsingMiles, Aug 2, 2012.  |  Print Topic

  1. UsingMiles

    UsingMiles Z Representative

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    This past week JetBlue made some major changes to its loyalty program, TrueBlue, by unveiling a new tier called Mosaic. Given the changes, we thought it would be a good idea to give you a brief description of the TrueBlue program to make sure you know the new benefits you will receive, provided you are a member.

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    TrueBlue is free to join and is exclusively an online program, which means that members are not given a membership card. TrueBlue points are earned based on the purchase of a flight or products of JetBlue or its partners. Earning points on JetBlue is based on the airfare paid; members earn 3 points per dollar spent. Points do not expire as long as they’re earned through flying JetBlue or by using the JetBlue AMEX on at least one purchase in a 12-month period.

    The program also offers two major bonus points opportunities every year: Go Long Bonus and Go Big Bonus. Go Long Bonus points are earned when a member takes 10 one-way flights (at least 1600 miles or more) within a year. By doing this, they’ll receive 10000 bonus points! Go Big Bonus is based on the points earned from a flight purchase. Members will earn 500 bonus points after reaching 3,000 points,1,000 bonus points after reaching 6,000 points, 2,000 bonus points at 9,000 points and 4,000 bonus points at 12,000 points. Members are given until the end of year to reach these bonuses.

    The JetBlue Card from AMEX is another way for members to earn TrueBlue points. The card offers members the opportunity to earn 2 TrueBlue points for every dollar spent on JetBlue flights, restaurants, movie theaters, golf courses, sporting events, entertainment events and gym members. On any other purchase, members can earn 1 TrueBlue point per dollar spent.

    TrueBlue Mosaic will be available in the fall to members that accumulate at least 12,000 points per calendar year. Benefits at this level include complimentary access to an expedited security line, using points to upgrade to a seat with more legroom, early boarding, free first and second checked bags and additional bonus points. Only JetBlue base flight points are eligible for TrueBlue Mosaic, so any points earned through partners will not count.

    JetBlue is a great airline that flies all over the US as well as the Caribbean and gives plenty of opportunities to earn points when flying. The TrueBlue program has become even more rewarding with the addition of the Mosaic tier. If you have not already done so, be sure to add the TrueBlue program to your UsingMiles dashboard. You can keep track of all your points and see how close you are to receiving the Go Long or Go Big Bonus, and see how many points you need to get to the very rewarding Mosaic level.
     
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