Loyalty program points should be available for family members after a death, study shows

Discussion in 'Other Loyalty Programs' started by sobore, Feb 17, 2014.  |  Print Topic

  1. sobore
    Original Member

    sobore Gold Member

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    http://www.heraldsun.com.au/news/na...eath-study-shows/story-fni0xqrb-1226828212086

    LOYALTY program members want the right to leave unused points to loved ones when they die.
    The bid to bequeath rewards to nominated beneficiaries is revealed in a study about what consumers like and loathe about the schemes millions of Australians use.

    Some programs, such as Flybuys, have provisions allowing transfers from beyond the grave.

    The Share the Love report reveals most members don’t mind having their shopping habits tracked in return for personalised offers.

    Many are suspicious about handing over too much private data, such as mobile numbers and income details, and half don’t want personal information divulged to other organisations.


    Read More: http://www.heraldsun.com.au/news/na...eath-study-shows/story-fni0xqrb-1226828212086
     
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  2. uggboy
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    uggboy Gold Member

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    I would support this.
     
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  3. Newscience

    Newscience Gold Member

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    There have been quite a few articles about this topic in the recent year or so. Here's a link to one from the Chicago Tribune:

    http://articles.chicagotribune.com/...oints-southwest-airlines-frequent-flier-miles

    The bottom line (for US-based carriers) is that American and US Airways permit transfer of miles after a person's death, as does United Airlines, although United charges $150 for this. Delta and Southwest Airlines do not allow such a transfer. For those having this concern, the above article is well worth reading.
     
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