Loyalty Program News You Could Use: Week of September 17, 2012!

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    Chevron and Safeway Team Up For a Fuel Loyalty Program


    Chevron and Safeway have decided to join forces and offer a fuel loyalty program to customers. The new loyalty program will allow Vons (supermarket) customers to earn points for select products bought at Vons and redeem them in the form of a 1-cent-per-gallon savings at all participating Chevron and Texaco stations.”Gas and groceries are two critical and frequent purchases consumers makes,” said Mir Aamir, president of customer loyalty & digital technologies with Safeway. This partnership ultimately offers cents-off gasoline for products customers buy weekly, which in this economy is a great thing for everyone trying to save on raising gas prices.

    Wyndham Rewards Launches Program in Latin America

    Wyndham Rewards, the guest loyalty program of Wyndham Hotel Group, has recently announced to continue its expansion. Already offering the loyalty program in over 50 countries, the program plans to expand throughout Latin America. Additionally, Wyndham Rewards recently launched a new global rewards catalog, allowing members, in all countries where the program is available, to redeem points for items that are locally relevant to them. “We are pleased to provide our members with earning and redemption options at Wyndham Hotel Group properties throughout Latin America in addition to nearly 7,000 hotels around the globe,” said Robin Korman, senior vice president of Loyalty Marketing and Strategic Partnerships.

    Colleges Capitalize on Loyalty Programs


    Earlier this month, we mentioned the University of Michigan and the launch of their student loyalty program. Many other colleges have followed their lead and ramped up loyalty programs of their own. The University of Oklahoma launched a new fan and student rewards program. Participants automatically receive points for liking, sharing, and retweeting various social media posts. The University of Temple also created a program that allows fans to show their support for Temple Athletics through a combination of in-game social media campaigns, engaging teams on social networks and earning rewards through our new Owl Rewards program. These student loyalty programs are a great way to increase fan-bases at games, along with involvement in the university itself!

    Bravo Brio Restaurant Group Now Offering Loyalty Program

    The upscale-casual Italian chain, Bravo Brio Restaurant Group Inc., announced the creation of their loyalty program, MyBravoReward.com. Perks of this tasty program include a complimentary appetizer worth up to $12 just for signing up online or in a restaurant. Also, refer friends to the program and earn a $3.95 bar bite for each referral. Members also get a complimentary birthday entrée up to $15 as other discounts and special event privileges. Bravo has 47 restaurants across the U.S.

    NFL.com Launches Fan Rewards Program

    With Fantasy Football in full swing, it’s only appropriate that the sports giant, NFL, would launch their first ever loyalty program. This program allows fans to redeem prizes based on their NFL.com activity. Fans earn virtual coins by taking specific actions or completing specific tasks on NFL.com which can be redeemed for prizes in theRewards store. Fans may earn coins by visiting NFL.com, reading & commenting on articles, watching videos and engaging in their normal way. Sports enthuisiats are more likely to have increased NFL.com activity due to the excitement of Fantasy Football as they manage their teams, evaluate player stats, and try to get ahead in their specific leagues.

    Be sure to add these programs plus many more to your UsingMiles dashboard! Have a great Monday!

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