Loyalty Program News You Could Use: Week of October 8, 2012

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    Hotels.com Celebrates it’s 4th Anniversary


    Hotels.com, Welcome Rewards, is celebrating its fourth anniversary in the United States. Since the program’s launch in 2008, it’s global membership base exceeds five million travelers. The Welcome Rewards program allows Hotels.com members to earn free nights at over 85,000 hotels worldwide with no blackout dates. To celebrate this anniversary occasion, Hotels.com is offering U.S travelers up to 40% off selected hotel bookings made through Hotels.com Welcome Rewards Anniversary Sale.

    Hilton Partners with Aeroflot

    Hilton HHonors, the official loyalty program for Hilton Worldwide’s 10 brands, has recently announced it will partner with Aeroflot Russian Airlines. This partnership will allow customers to earn HHonors points along with air miles for staying at one of their brands. This “double dip” experience is offered with more than 50 airline partners with Hilton. In celebration of this partnership, HHonors members can earn triple miles with Aeroflot Russian Airlines by staying at participating hotels within Hilton Worldwide. For more information on this offer and participation details click here.

    Virgin America Launches Major Marketing Campaign


    Armed with the goal of bringing ‘magic back to travel’, Virgin America launched a major campaign last week to further enhance the brand. With a variation of television, print, social, and outdoor media elements, the campaign hopes to completely overhaul the customer experience during travel. Watch the new, “Romance is back,” commercial here.

    New Xbox Live Rewards Offers Discounts

    Microsoft will begin offering a “cash back” incentive for users that prove their loyalty through a certain number of in-game achievements. This new Xbox live program is based on users Gamescore values. With only 3,000 points, users will be rewarded with a special gift during their birthday month. Users become eligible for the real rewards after earning 10,000 points. Players at this level will receive a 1% rebate on all Xbox Live Marketplace purchases, and the rebate will be issued monthly. Die hard users who reach 25,000 points are eligible for a 2% rebate. All players must first sign up for the rewards program, you can do so here.

    Zipcar CEO Sees Loyalty Program in the Future


    Zipcar, the company that offers hourly and daily car rentals, said its “pretty likely” to begin offering a loyalty program to heavy users in the next year. Zipcar CEO, Scott Griffith, explained that the loyalty program would be focused on their best members rather than on everyone that uses the product. With increasing competition from Enterprise and Hertz, both leading car rental companies, Zipcar in on the search for ways to find an edge. Frequent users of Zipcar will be rewarded, but furthermore, they will be rewarded for the condition the car is returned in. With this interesting concept in mind, the incentive for customers care of vehicles could be the competitive edge Zipcar needs in the marketplace.

    I hope everyone had a great weekend! Happy Monday!
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