Pinkberry Launches Mobile App with the Introduction of Pinkcard Loyalty Program Pinkberry, the original tart retailer known for its frozen treats, is straying away from the paper punch card. The Pinkcard is a loyalty card that automatically tracks purchases and rewards. The Pinkcard is at the center of Pinkberry’s new mobile app experience. Immediately upon registering, customers will get the value of a free small yogurt with toppings. They will continue to enjoy a free small yogurt with toppings after every 10th purchase and on their birthday. Pinkcard members will also receive surprise rewards and exclusive offers throughout the year. In addition to all of that, the Pinkcard also offers the Flavor Finder and Store Locator, which enables customers to find the locations that have their favorite flavors. The Pinkcard can even be used to pay by using stored cash that customers can reload on the card. Within the mobile app all funds can be managed and rewards are visible. For more information visit http://www.pinkberry.com/pinkcard. Shell Brings Popular Loyalty Program to Canada Shell lubricants has announced the launch of its popular My Miles Matter program in Canada. The program provides rewards to Shell Rotella customers. Shell Rotella has delivered industry leading products that help keep trucks on the road and equipment operating. Members earn reward miles by purchasing select Rotella products and services. Those miles can then be redeemed for a variety of items. Canadian members will have access to exclusive online content, special offers and invitations to members-only events at key industry trade shows. To kick off the program, Shell is providing a limited number of bonus reward cards, loaded with 50 bonus miles, to Trucknews.com readers. Be among the first to e-mail your mailing address to firstname.lastname@example.org for a chance to receive the bonus miles. Safeway Bets Loyalty Program Will Pay Off Safeway’s new loyalty program “Just for U,” shows signs of boosting results. After the program continued to eat into its profit margins in the third quarter, the grocery store chain is betting that the program will pay off. With the launch costs in the past, the loyalty program offers personalized discounts based on past purchases, and is intended to help Safeway hold onto shoppers in a competitive environment. In constant competition with retailers like Target, Walmart, and even drug stores, many grocery store chains are struggling to retain customers. CEO Steve Burd said “Just for U” is getting customers to “come to the store more often and to buy more when they’re there.” Perka Allows Companies to Take Their Loyalty Program Social Perka, a new app, aims to join loyalty programs and social media to enhance customer retainment. When a Perka user supports a participating business, that user is issued a “punch” via a mobile app. These stamps can be saved up like a punch card, encouraging users to come back again and again. Perka has introduced another incentive, centralized on social media. Now with Perka, business members can offer its customers additional rewards for “liking” and retweeting business content. This enhances Perka’s ability to engage with customers. “Our goal is to make it easy for local merchants to build an online presence that not only engages current customers, but drives new business as well,” said Alan Chung, CEO of Perka. For more information on Perka visit http://getperka.com/foryourbusiness/. I hope everyone had a great weekend! Happy Monday!