Earn Rewards When You Shop in Vegas A new loyalty program,“Inner Square,” rewards those who shop at Town Square when they visit Las Vegas. Most reward programs focus only on one place. But the Inner Square offers its users benefits at the entire mall, not just particular stores and restaurants in the mall, but all of them! “We want everyone who is shopping or dining at Town Square to benefit from this program. It has been in development for more than two years, and we’ll roll it out in various phases,” said Jaimesen Mapes, marketing director for Town Square Las Vegas. Shoppers will receive 100 points, just for sign up. Perks for being a member of the Inner Square include extra points on their birthday, exclusive offers, sale information and more. With numerous stores, restaurants, and entertainment options, the Inner Square rewards program will help shoppers earn points and use them with ease! Malaysia Airlines will join oneworld Alliance Malaysia Airlines will join the oneworld Alliance starting February 1, 2013. The current loyalty program, Enrich, serves 2 million members. These members will soon be able to use and extend their frequent flyer privileges with any oneworld member airlines. Enrich Platinum and Gold members will be able to use any of the 550 airport lounges worldwide offered by oneworld member airlines whenever they fly with any of the alliance’s carriers. Malaysia Airlines’ First and Business Class passengers will also be able to use oneworld partner airline lounges. Enrich Platinum cardholders will have Emerald status in the oneworld program. Enrich Gold will be equivalent to oneworld Sapphire and Enrich Silver will be oneworld Ruby. The perks of flying within alliance partners include more accessibility and flexibility than those airlines who operate alone in their rewards programs. Citi Seeks New Members with Revamped Rewards Card Citigroup is in the process of recreating and revamping, Private Pass, a longstanding rewards program that organizes special events and tickets for Citigroup customers. Citigroup is overhauling its credit card program after the financial crisis and Private Pass in an attempt to stand out in the increasingly competitive field of card issuers. Private Pass was originally emphasized on concerts but now it is looking to expand into sports events, food, and more family activities. Citigroup says it has 10,000 Private Pass events planned for 2012, up 23% from last year. Hilton HHonors offer 1,000 Reasons to Travel This November and December, Hilton HHonors, the loyalty program for Hilton Worldwide, is providing travelers with an extra incentive to plan weekend travel through its latest global promotion, 1,000 Reasons. Hilton is attempting to encourage people to travel for whatever reason it may be, to extend a business trip, plan a weekend getaway, or a last minute family vacation. From November 1, 2012 through December 31, 2012, members will earn 1,000 Bonus Points per night for hotel stays completed Thursday through Monday at participating hotels. Register here. Chicago Public Schools Team Up With Walgreens Walgreens and Chicago Public Schools have teamed up to encourage parents to get involved in schools. Parents who pick up their children’s report cards and participate in teacher conferences will receive one of the drugstore chain’s, Balance Rewards, loyalty program cards worth $25 in free merchandise at stores. Students, parents, schools, and Walgreens look to benefit from this partnership. Offering incentives for parental involvement in schools is a new idea that will be monitored closely to measure effectiveness. In unveiling his latest “public-private partnership,” Emanuel offered to put the card in the hands of parents at 70 Chicago public schools. Have a great Monday, everyone!