Loyalty Program News You Could Use: Week of December 3, 2012

Discussion in 'Other Loyalty Programs' started by UsingMiles, Dec 3, 2012.  |  Print Topic

  1. UsingMiles

    UsingMiles Z Representative

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    Ethiad Airways Expands Loyalty Program
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    Ethiad Airways is now offering a loyalty program for businesses with between 2 and 50 business travelers. BusinessConnect was recently launched into seven markets, including Bangladesh, Belgium, France, Indonesia, Ireland, Saudi Arabia and South Africa.

    This program follows the same scheme as Ethiad’s Guest frequent flyer program. It allows registered BusinessConnect customers to earn Etihad Guest miles every time one of their employees takes a flight. In a sense, it promotes ‘double dipping,’ as it allows business travelers to accrue miles as well as his/her company to earn a percentage of those miles as a bonus.

    “We are delighted to be able to introduce the smartest and most rewarding loyalty scheme for small and medium sized enterprises to these new markets, targeted at companies which are looking for ways to optimise their travel spend whilst adding convenience and value to their business travel experience,” said Chief Commercial Officer, Peter Baumgartner.

    Wyndham Rewards adds Canadian Travelodge
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    Wyndham Rewards is now the largest hotel loyalty program in the country, after adding 91 Travelodge and Thriftlodge Canada hotels to the program. Wyndham Rewards now has 380 participating properties, representing 10 brands.

    “We are excited to add these properties to our list of participating Wyndham Hotel Group hotels, further solidifying our program as the largest in the world,” said Robin Korman, senior vice president of Loyalty Marketing and Strategic Partnerships.

    Now that Canada Travelodge and Thriftlodge are a part of the program, customers can stay there and redeem free nights, dining and shopping gift cards, and much more with other participating Wyndham Hotel Group brands.

    Walgreens Gets 28 Million Loyalty Members
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    Balanced Rewards, the new loyalty program offered by Walgreens, was rolled out in September after a year of testing in three different markets. The program aims to associate Walgreens not only as a drug store but more importantly as a health, wellness, and living destination.

    By the end of September, Balanced Rewards had signed up nearly 12 million users, and at the end of October, announced over 28 million users! Under the free program, members earn points on a wide variety of items both in stores and online that can be redeemed for future purchases. For example, members earn 5,000 bonus points when they spend over $30, and for 5,000 points, members can get a $5 gift card.

    Bangor Airport Launches Thanks Again
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    Bangor International Airport has rolled out their own loyalty program that rewards customers with frequent flier miles when they spend money at the airport and in participating airport businesses.
    When customers register their credit/debit card with Thanks Again, and then use that card in the airport to buy food, water, or anything from a participating business, they will earn reward points for the money spent.

    People who enrolled in this program in the first week received 50 bonus miles just for signing up. This program not only includes airport businesses but four surrounding airport Bangor area businesses.
    It will be interesting to watch this program grow from state to state. The opportunity to earn bonus miles for spending money in airports (which we all, inevitably have to visit) is endless.

    Do not forget to track these and all of your other loyalty programs on your UsingMiles dashboard. For the full list of programs, click here. Happy Monday, everyone!!!!
     
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