Low-fare Spirit Airlines returning to Denver International Airport

Discussion in 'Other Airlines | North America' started by sobore, Apr 29, 2012.  |  Print Topic

  1. sobore
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    sobore Gold Member

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    http://www.denverpost.com/business/...rlines-returning-denver-international-airport

    Spirit Airlines returns to the Denver market Thursday, bringing low fares, a menu of services and products available for extra fees, and an irreverent approach to marketing itself.

    It has been eight years since the Miramar, Fla.-based airline left Denver. Since then, Spirit has reinvented itself as the nation's first ultra-low-cost carrier and has seized unorthodox opportunities to attract customers and make money.

    That has involved some advertising that critics have called outrageous. Also, Spirit uses its 41 Airbuses as "air billboards," selling space to advertisers both inside and outside the jets.

    "We tend not to do advertising like traditional airlines on the TV, radio or billboards," Spirit chief executive Ben Baldanza said last week. "Our really great fares are promoted on our website and our e-mail distribution list."

    Read More: http://www.denverpost.com/business/...rlines-returning-denver-international-airport
     
    rwoman and perryplatypus like this.
  2. perryplatypus

    perryplatypus Gold Member

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    It's all about the marketing!
     
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  3. rwoman
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    rwoman Gold Member

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    But their fares are REALLY cheap...right??? ;)
     
  4. HaveMilesWillTravel
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    HaveMilesWillTravel Gold Member

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    Keep that in mind when you see campaigns like the recent ones referencing the secret service scandal. They basically get free advertising all the time.
     

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