Like the Lufthansa baby, give her miles for life

Discussion in 'Miles & More | Lufthansa, SWISS, Austrian/Partners' started by sobore, Jul 7, 2011.  |  Print Topic

  1. sobore
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    sobore Gold Member

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    http://www.gadling.com/2011/07/06/like-the-lufthansa-baby-give-her-miles-for-life/

    Last year, a flight between Frankfurt and Denver was disrupted by a medical emergency. One of the passengers, Heather Randle, went into labor nearly two months early and despite the plane's diversion into Canada the child was delivered onboard safely.

    The delivery was broadly covered by the news media, and now that baby Trudance is turning 1 this year, Lufthansa is donating increments of miles to the child as a birthday present.

    For every "like" that the airline gets on its customized Facebook page they'll donate 100 miles to Trudance's account -- not very much, but when you add up a tidal wave of hits then the aggregate can be significant. Right now, the Lufthansa site has almost 223,000 likes (we're not sure what percentage of those are dedicated to Baby Trudance), and if one in ten of those is dedicated to the birthday effort then that's a total of over two million miles. For a girl that's barely 12 months old, that's a lot of frequent flyer miles.
     
    TRAVELSIG and JohnDeere19 like this.
  2. TRAVELSIG
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    TRAVELSIG Gold Member

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    Thanks sobore. With the continued enhancements, she will be able to redeem when she is 18 years of age for one one sector upgrade or an economy ticket that has 15 000 in taxes and fees (we don't know what currency it will be yet- maybe DM??).
     
    milchap likes this.

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