LAX plans "multi-sensory passenger experience"

Discussion in 'LAX/SNA/LGB/BUR | Los Angeles Area Airports' started by pnoeric, Jan 8, 2013.  |  Print Topic

  1. pnoeric

    pnoeric Silver Member

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    Interesting article.



    The renovation of what is currently the Tom Bradley International Terminal will see the introduction of over 100 integrated media elements, making use of visual- and audio-based techniques.
    An LAX Story Board will be included, with integrated, high definition screens highlighting LA’s status as a creative capital. Device-to-display interactivity will also be used so that passengers can use their smartphones and tablets to interact with the displays. Passengers will be able to view images and videos, as well as listen to ambient sounds and music tracks, by connecting their device with the digital signage.
    “LA is a one of a kind place in the world; Hollywood, the ocean and beaches, the mountains, film industry, the many ethnicities that live here all embody the LA spirit and are known around the world,” Nessi said. “By bringing these images into the Tom Bradley International Terminal, the world gets to be part of the LA scene in a unique, memorable manner. This is being rolled out in July 2013 when the new terminal opens, so actual images are still a closely guarded secret. We want the world to come to LAX to experience this phenomenon.”
    To ensure that passengers can make the best use of the innovative media on offer, Wi-Fi will be available throughout the terminal, enabling smartphone and tablet users to easily connect to and download the content. A geo-location-based design will also allow for other useful functions, potentially the likes of mobile-based wayfinding.

    My take: it all looks cool and I expect it will be a great "show"... frankly I'm just happy about free wi-fi :) Much more in the original article:
    mht_flyer and sobore like this.
  2. sobore
    Original Member

    sobore Gold Member

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    Always a great function. Nice to know what is around you as well as the nearest bathroom!
    pnoeric likes this.

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