"Key Program Indicator": New LoyaltyMatch OnDemand Data Analysis Feature

Discussion in 'LoyaltyMatch' started by @LoyaltyMatch, Mar 19, 2013.  |  Print Topic

  1. Over the past year there has been intense interest from loyalty marketers in the use of analytics to evaluate and analyze their ever-increasing volumes of data. Our customers have told us that data is important, but it's not just about the data. It's about knowing how to use it to monitor and validate a program's return on investment.

    In order to simplify turning data into information for our clients, LoyaltyMatch OnDemand has introduced its Key Program Indicator dashboard.

    The Key Program Indicator dashboard provides program managers with analytics and data visualization tools that generate a holistic view of their loyalty program and its membership. By offering high-level dashboard data, a program manager can quickly determine how members are earning points from commerce or other activities, how quickly they are rewarding themselves and with what rewards, and how engaged a member is with the brand. The engagement metric is often cited as the single most important metric of program success. For more granular data analysis, various reporting tools are available to provide the program manager with the ability to analyze the data in more detail.

    The Key Program Indicator and reporting tools used in combination with other LoyaltyMatch OnDemand features can help drive smarter communications, marketing offers, and loyalty program.

    The Key Program Indicator dashboard is available for all LoyaltyMatch OnDemand customers.

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