JetBlue's Hot Weather Promotion Proves Too Hot for the Airline

Discussion in 'JetBlue | TrueBlue' started by sobore, Jul 19, 2013.

  1. sobore
    Original Member

    sobore Gold Member

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    This is a hot story—and a marketer’s dilemma: Use Mother Nature in a promotion and you might get burned. As the East Coast endured a blistering heat wave this week, JetBlue Airways (JBLU) offered a deal for up to 90 percent off round-trip fares from New York airports when the temperature hit 90 by noon in Central Park. The problem? The sweltering weather—and the deep discount—got too many people hot and bothered.

    On Thursday, when the temperature hit 97 degrees in Manhattan, JetBlue ended the offer.

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  2. Max M

    Max M Gold Member

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    In recent times McDonalds in some Midwestern U.S. locations was offering burgers for whatever the temp was the previous day in winter, and charge that price in cents. Usually it was for a limited time to prevent McDonalds from bleeding cash.

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