JetBlue unveils redesigned e-commerce and m-commerce sites

Discussion in 'JetBlue | TrueBlue' started by sobore, Feb 4, 2012.

  1. sobore
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    sobore Gold Member

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    In what it’s calling a “digital refresh,” airline JetBlue Airways today launched newly redesigned e-commerce and m-commerce sites, aiming to make it easier for travelers to book a flight on the go and find information such as maps to airports and driving conditions. JetBlue also today debuted an iPhone app that matches the design scheme of the sites while catering to the needs of highly loyal customers.

    “We’re an 11-year-old company with roots in the digital channel,” says Michael Stromer, vice president of customer connections. “Many of our competitors have begun focusing on digital in recent years and have caught up. We made this investment in this channel because we want to stay several steps ahead.”
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