JetBlue’s fight to reclaim its brand

Discussion in 'Blogstand' started by BoardingArea, Feb 26, 2015.  |  Print Topic

  1. BoardingArea

    BoardingArea News Feed

    Likes Received:
    Status Points:
    Arguably it would simply be easier to not screw up the brand in the first place. But for JetBlue the demands of Wall Street were too great. And so the company now faces the challenge of trying to woo back the customers who feel betrayed by changes which haven't even been implemented yet. The post JetBlue’s fight to reclaim its brand appeared first on Wandering Aramean.

    Continue reading...

Share This Page