Jennifer Aniston Signs $5 Million Deal With Emirates

Discussion in 'Blogstand' started by BoardingArea, Aug 9, 2015.  |  Print Topic

  1. BoardingArea

    BoardingArea News Feed

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    The "big" Middle Eastern carriers spend a lot of money on marketing. Given that they're largely built with the intention of transporting passengers who aren't actually traveling to/from the Middle East, it's important for them to build brand awareness and also seem relatable. That's why it's not unusual to see them spend millions on sporting sponsorships, big-name celebrity endorsements, etc. Earlier this year Etihad announced that Nicole Kidman would be their new brand ambassador, and she seemed like a good fit. Her first big commercial for them was Etihad's "Flying Reimagined" campaign, which is pretty whimsical and spectacular. The post Jennifer Aniston Signs $5 Million Deal With Emirates appeared first on One Mile at a Time.

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