JAL's new international strategy

Discussion in 'JAL | Mileage Bank' started by HiIslands, Apr 24, 2014.  |  Print Topic

  1. HiIslands
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    HiIslands Silver Member

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    In this fascinating and unusually frank article in the Japan Times, JAL discusses its new international strategy.

    Some of the most significant points:

    • JAL would like to regain its foothold in South America. But this time it will do it through alliance partner TAM rather than try to go it alone. JAL is looking to a closer relationship than just alliance partner or code share partner.
    • JAL Chairman Masaru Onishi thinks South America is less vulnerable to major risk than China.
    • Has JAL really shifted its focus and resources from building its own network to collaborating with the oneworld alliance? A past JAL executive stated: “We were rather keen on preserving our face, running some routes without taking profitability into consideration.”
    • Asked about the possibility of resuming the Tokyo-Sao Paulo service using its own aircraft, Onishi said, “We’ll never rule that out. “We used fly to Latin America in the past, and we have that very strong desire to fly there.”

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