IT World Canada: LoyaltyMatch Loves BlackBerry 10

Discussion in 'LoyaltyMatch' started by @LoyaltyMatch, Aug 28, 2012.  |  Print Topic

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    RIM brings BB 10 back to the mothership

    KITCHENER, Ont. -- After a lengthy world tour singing the praises of the upcoming BB10 development platform, RIM returned to its home and native land on Thursday. Waiting patiently were scores of BlackBerry developers from the Waterloo region, eager to get their hands on a Dev Alpha device.

    Patrick Mollins, BlackBerry’s developer evangelist, speaking at BlackBerry 10 Jam, admitted that sometimes there was more pressure when playing for the home team. “When you’re called home to the mothership it’s a little intimidating.”

    But RIM stayed on message: the BB 10 developer tools will offer a great deal of choice for developers in terms of how to build apps and was simpler than ever to use. Porting applications to BB10 is “super easy,” said Alec Saunders, vice-president of developer relations and ecosystems at RIM.

    He dismissed criticism of BB 10, saying that “because we can do options, it’s somehow confusing to build for BlackBerry 10, is total malarkey." The Dev Alpha devices, which RIM has given out in droves, to developers, are identical to those that RIM teams themselves are working with, he added, putting them on a “level playing field.”

    Jeremy Hutchings, lead mobile developer at Loyalty Match Inc., works as a software developer for a Kitchener-Waterloo area company that only began to focus on mobile last year. He was brought on board to head the new mobile development strategy. The company offers software-as-a-service for loyalty programs.

    While the company develops for multiple platforms, he said, “being a Kitchener-Waterloo company we have focused on BlackBerry. When we develop for mobile, we’ll develop for BlackBerry first.”

    “We’re quite excited for BB 10," he added. We’re looking at integrating our systems more closely with POS [Point-of-Sale] systems and BlackBerry 10 offers us the great advantage of using NFC [near-field communication], and as POS systems move towards NFC, we’re looking to integrate our loyalty programs in NFC as well."

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