Is Your Favorite Hotel Now a Hyatt? http://www.hotelchatter.com/story/2011/7/19/61210/2569/hotels/Is_Your_Favorite_Hotel_Now_a_Hyatt_ Well, if you're a fan of the new AVIA or Hotel Sierra brands, then yes, they now belong to Hyatt Hotels. Late last week, Hyatt announcedthat they had bought the assets of the Lodgeworks, a private hotel development company for about $800 million in cash. That included 17 Hotel Sierra hotels and 4 AVIA hotels. If you aren't familiar with these brands, Hotel Sierra is similar to an Element by Starwood in that they are open in tertiary markets and are modern twists on extended-stay hotels. AVIA on the other hand is more like a W Hotel in that it's boutiquey, sophisticated and aimed at the younger traveler. But now that Sierra and AVIA are part of Hyatt, they will assume Hyatt identities. Sierra will turn into Hyatt Summerfield Suites while the four AVIA properties will become full-service Hyatt hotels. We love Hyatt but we think the Sierra concept is a little fresher than Summerfield Suites. Also, AVIA hotels currently have free WiFi. When Hyatt makes them over by the end of the year, you know that free perk will be gone. Sad face times two.