Gary Leff just had a post on his blog titled "Banks Don’t Want Your Credit Card Business Unless It’s for the Long-Term", which made me wonder whether the credit card issuers were not also moving toward some form of revenue system in awarding points/miles earned through CCs by essentially clamping down on how often a person can apply for the same card, thereby decreasing points/miles from "churning" to favor those who do a lot of actual spending on their CCs. While it seemed to come as a shock to many of Gary's readers that Banks Don’t Want Your Credit Card Business Unless It’s for the Long-Term, I’d predicted about two years ago right here on MilePoint that this would eventually happen. The practice of getting a bunch of cards just for the sign up bonus points or miles and then getting rid of the cards, often before the annual fee was due, was bound to irk the card issuers sooner or later and it appears that it now has, so they’re doing something about it. The clamping down may actually get worse and nothing anyone says is likely cause the card issuers to reverse course… If one steps back, looks at the big picture and reads many of the comments on Gary's site deploring the clamping down by the card issuers (e.g., one reader wrote: “I get what Chase is trying to do, but they are catching good customers up in this new policy change. I’m seriously considering going to Citi TY points and being done with Chase over this. “) , one would recognize the situation as analogous to what happened when Delta and United decided to switch to the revenue-based FF system, which was purportedly designed to reward big spenders. This seems to be almost exactly what credit card issuers are now trying to accomplish. Only big spenders may now earn significant numbers of points or miles through credit cards — by getting cards for the long term and actually spending! Gone may be the easy points from sign up bonuses, which @gleff had, in fact, predicted would become the primary source of miles/points after DL and UA switched to the revenue system. Well, it appears that he was wrong because CC issuers may also be switching to what can be loosely characterized as a revenue system in which to earn significant numbers of points/miles through credit cards, one would be required to do quite a bit of actual spending... Chime in!