Is Southwest Considering Dumping their Chase Credit Card?

Discussion in 'Blogstand' started by BoardingArea, Apr 19, 2015.

  1. BoardingArea

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    Southwest Airlines has hired an investment bank to help evaluate options for its co-brand credit card. Southwest Airlines is considering replacing JPMorgan Chase as the issuer of its credit card rewards program, according to two people familiar with the matter. One of those people said Southwest has hired investment bank First Annapolis as an adviser as it reviews the relationship with Chase. Who could Southwest rope into making a credible offer for their co-brand franchise? Does Citi have the juice to pick up a second Dallas-based airline, after shooting the moon on Costco? American Express can’t possibly make sense for an airline that pitches itself as discount, and of the people, even in a world where Amex co-brands with Walmart and Target. Barclaycard lost US Airways and clearly needs a prize airline. Southwest’s relationship would… Continue reading Is Southwest Considering Dumping their Chase Credit Card?...

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