Is Marriott International Growing Too Fast?

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    “In the last few years, we have started from scratch or acquired many new brands”, wrote Arne Sorenson in this article. “I am often asked why we have followed this path. Doesn’t it get confusing for guests? Doesn’t it dilute what ‘Marriott’ means? Can’t you have too many brands?” Sorenson — who is the president and chief executive officer at Marriott International — answered his own question: “The answer for us has been simple: No.” Marriott International has indeed grown by leaps and bounds in the past few years — adding brands including but not limited to the following... The post Is Marriott International Growing Too Fast? appeared first on The Gate.

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