Is Lufthansa Dealing With An Identity Crisis?

Discussion in 'Blogstand' started by BoardingArea, Oct 13, 2014.

  1. BoardingArea

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    While the US legacy carriers have been doing as well as ever lately, the same can't be said about major carriers in some other regions. That's especially true in Europe and Australia, where some of the dominant carriers have unsustainable cost structures while being faced with competition from low cost carriers. In a way, it's not that different than when Uber begins service in a new market. The taxi mafias haven't done anything to innovate in decades due to lack of competition, and then find themselves totally unprepared to compete when they no longer have a monopoly. It's no secret that I love Lufthansa, though I can't help but feel like they're having a bit of an identity crisis. It's understandable that the major carriers in Europe sort of have to try to be all things to all people, at least to some degree: The post Is Lufthansa Dealing With An Identity Crisis? appeared first on One Mile at a Time.

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