Unlike most people on here, and most bloggers, I feel First/Business Class is absolutely not worth it. Sometimes I'll get upgraded to First, and it's a nice treat, but I think redeeming miles (and especially paying $$) for First/Business an absolute waste. This is why: Let's take a common example - a trip to South Asia region (common trip where people say it's "absolutely worth it") utilizing United or AA miles. I'm assuiming a 1.8 cents per mile valuation (reasonable). On United it's 65k round trip saver, or 120k in Business. The "value" of redeeming miles for this award is $1,170 and $2,160, respectively.This is a difference of $990, or roughly $495 each way. Is it worth an extra grand to fly in a slightly bigger chair (potentially lie-flat)? I don't think so, but some people do, and this is often debated. However what if someone told you, you will get a free iPad ($495 value) and a $500 gift card if you sit in coach instead of Business for the trip. When I present this example to people, without fail, they choose the coach option. For good measure, everytime I redeem miles in coach, I buy myself a decent gift and I still come out ahead on a valuation basis. Thoughts?